The Crimea's Secrets of the Witching Hour came out on the 30th of April, 2007 - ten years ago this coming Sunday. It made headlines at the time not for its musical content (more on which shortly) but for the fact that it was released as a free download on the band's website.
That seems unremarkable now, so here's some context. In April 2007 - more than a year before Bandcamp was launched, more than a year before Spotify was launched, several months even before the release of Radiohead's pay-what-you-want seventh album In Rainbows - The Crimea, whose previous LP came out on Warner Bros. Records and included a UK top 40 single in Lottery Winners on Acid, decided to give their new album away for free over the Internet.
And it's not like Secrets of the Witching Hour was just bashed out on autopilot. It's clear that a lot of thought and feeling went into the creation of this album, and giving it away gratis was a very generous move on the part of its creators. These eleven tracks are dressed up in a lot of pop culture references and apocalyptic imagery, but strip it all back and what you're left with is a nakedly emotional and darkly honest break-up album. ("She did you no good; she brought you only harm," Davey MacManus tells himself repeatedly at the beginning of Requiem Aeternam.) It's one thing to spin your heartbreak into songs, but to then set those songs free - to allow people to store your deepest, darkest feelings in their iTunes libraries without asking for a penny in return - is something else entirely, especially given that the decision to charge nothing for SotWH pretty much ensured that all press coverage of the album would focus primarily on its price (or lack thereof) rather than on the songs themselves.